60% of the time, if a witness speaks up when they see bullying, the bullying stops within 10 seconds.
So we wanted to give them a tool to help them going from passive to active. Our solution: An emoji.
4 months later after presenting the idea to Apple they pushed out our emoji in their new iOs update.
8 months later Android did the same thing. So now our emoji lives in every phone on earth.
Cannes Lions Silver: Mobile - Campaign - Messaging
D&AD Yellow Pencil: Use of Social Media
Webby Nominee: Ad Council “I Am A Witness” for Social: Public Service & Activism
Webby Nominee: Ad Council “I Am A Witness” for Advertising & Media: Motion Graphics
ADC Awards Bronze: Design – Typography Systems
ADC Awards Bronze: Social Content – Social Network Platform
AICP Next Awards: Cause Marketing - Winner
AICP Next Awards: Social - Winner
National ADDY Awards Silver : Integrated Campaign – Public Service – Integrated Media Public Service Campaign
National ADDY Awards Gold : Online/Interactive – Social Media – Multiple Platforms
National ADDY Awards Gold : Public Service – Online Film, Video and Sound
OMMA – Mobile: Integration Cross Platform
IAB Mixx – Silver: Community Social Building
Get the full interactive experience here: http://iwitnessbullying.org
Silicon Valley Partners