Drinking Pepsi is a unique experience. It’s lively. It’s irresistible. And it’s fizz brings a sense of energy and motion unlike any other soda.So this campaign brings this to life in a visceral, often tongue in cheek way as only Pepsi can by taking traditional product footage and ownable sound cues and literally remixing them in a way that feels as energetic, vibrant and irresistible as Pepsi is itself, all delivered through music, a core part of Pepsi’sDNA. We were tasked with the creation of a tangible connection between Pepsi and music. Our signature visual motif is paired with tracks that were built from the refreshing sounds of opening and drinking a Pepsi. Two spots - two styles of music.
The multidimensional creative studio Man Vs Machine made this come to life. Check them out.
PEPSI ZERO SUGAR - HIP HOP
PEPSI - POP